Lori Nelson-King

Leed • May 29 2025

Streamline Your Content Workflow: From Chaos to Launch-Ready

Content creation shouldn't feel like herding cats. Yet for most digital marketing teams, managing the journey from initial brainstorm to published piece remains frustratingly complex. Missed deadlines, duplicated efforts, and approval bottlenecks plague even the most well-intentioned campaigns.

Leed • October 29 2024

From Data to Decisions: Leveraging Generative AI in Content Marketing

As digital strategies evolve, businesses face mounting challenges in creating, managing, and scaling content effectively. Traditional content management systems (CMSs) have long served as the backbone of digital strategies, but these legacy platforms are beginning to show their limitations.

Leed • April 22 2025

Why Buying Groups Hold the Key to Your Revenue Strategy

Most B2B teams still treat buying as a one-person decision. That mindset is quietly killing deals. At Leed, we work with high-performing marketing and sales teams who understand this shift and are reimagining their go-to-market strategies around buying groups, not just leads.

Leed • December 18 2024

6 Top Reasons to Switch to Leed's Generative CMS

Managing content effectively is a must these days for any business aiming to stay competitive and deliver meaningful customer experiences. However, traditional content management systems often fall short,

Leed • October 8 2024

Taming the Martech Beast: How to Avoid Building a Frankenstack

Marketing technology often starts with the best of intentions: businesses build their stacks piece by piece to improve efficiency, streamline workflows, and drive results. Over time, however, the stack grows—new tools are added, integrations multiply, and suddenly, what was once a well-organized system becomes something else entirely. Welcome to the Martech Monster, or as we like to call it—the Frankenstack.

Much like Dr. Frankenstein and his infamous creation, marketing operations teams often...

Sensor Guide • June 10 2025

Supply Chain Visibility Index: The Definitive Guide

Given the growing levels of globalization, competition, and rising customer expectations in the marketplace, it’s become increasingly difficult for companies to gain complete visibility into their complex supply chain and make real-time, informed decisions and adjustments.

Sensor Selection Guide • June 10 2025

Choosing the Right Sensor for Your Supply Chain Use Case and Digital Strategy

IoT technology continues to push boundaries and is fueling digital transformation, taking companies from attempting to track assets and products through third party shipment-level information (the location of a plane, truck or vessel) right down to knowing in real time the precise location and condition of individual products and assets.

CIQ • April 24 2023

Fact vs. Fiction: 10 Things You May Not Know About CIQ

If you’re familiar with CIQ, you know that we’ve been making waves in the tech industry as the company supporting cutting-edge software infrastructure solutions. From Rocky Linux, the fastest-growing Enterprise Linux distribution, to Fuzzball, the next generation of High Performance Computing (HPC), we continually strive to innovate with both our technology and service offerings as well as our industry partnerships. But as with any rising innovator, there are often misconceptions that accompany...

CIQ • January 19 2023

CIQ 2023 Predictions: Farewell CentOS, Hello Rocky Linux

Despite all the headlines I’m reading that scream “uncertainty,” I don’t feel any dread about the future, at least in the area that has captured my professional passion.

Quantcast • June 10 2025

How to Get Started with Cookieless Campaign Testing

Everyone knows that well-executed advertising can boost your brand, increase interest in your products, and generate revenue. However, it’s easy to launch a campaign, but meeting and exceeding key performance indicators (KPIs) is another matter.

Quantcast • June 10 2025

Marketers Should Embrace the Female Gaming Culture

Did you know that almost half of the world’s gaming population is female? While video gaming has long been assumed to be made up of a mostly male audience, the female gamer has emerged as an untapped consumer.

Inbound Logistics • June 10 2025

How Cold Chains Can Be Optimized for the Delivery of a COVID-19 Vaccine - Inbound Logistics

When will a COVID-19 vaccine be ready, and how will it be distributed? That’s the question on everyone’s mind. The time and expertise involved in developing and testing the vaccine is one thing, but the logistical challenges of successfully distributing it worldwide is another.

Supply Chain Brain • June 10 2025

Why Data and Context Are Essential for Supply-Chain Visibility

COVID-19 took the world by surprise, and has upended world economies, communities, schools, hospitals, businesses and supply chains. While the full impact of the virus is still unknown, it has had a major impact on global supply chains, from raw materials to finished products.

Because supply chains are often complex global networks and interlinked, they are particularly vulnerable to failure. This is especially true for businesses in the chemical and pharmaceutical industries that heavily rel...

Case Study • June 10 2025

Appliance Manufacturer Transforms National Asset Inventory Process with Cloudleaf, Saving Millions of Dollars

To increase the accuracy of their inventory tracking, one of the largest appliance brands in the U.S. deployed Cloudleaf to monitor the real-time condition and location of 32,000 pieces of heavy equipment that’s spread across a dozen production plants across the United States.

The AI Journal • April 6 2021

Companies Are Dealing with Crippling Gaps in Their Supply Chain Visibility. AI Can Help. | The AI Journal

For companies with complex supply chains, 2020 has been a year of coming to terms with their blind spots, poor communication up and down the chain, and lack of resilience against challenges as they come up. Now, companies are dealing with how to recover from such historic supply chain shocks.  It’s no question that COVID-19 has jumpstarted the need for organizations to achieve greater visibility into their supply chains.


To gain a greater understanding of the biggest challenges facing organiz...

Supply & Demand Chain Executive • October 30 2020

What’s Missing From Your Supply Chain Visibility is Soft Attribute Tracking

The Coronavirus disease (COVID-19) has had a major impact on the efficiency and effectiveness of supply chains across the world. Even before the arrival of COVID-19 pandemic, supply chain organizations struggled to manage the large workflow of interlinked processes that make up their end-to-end supply chain. In fact,  21% of supply chain professionals name visibility as their biggest challenge. The global, interlinked nature of supply chains makes them more vulnerable to many potential po...

ParkourSC • October 13 2020

How Limited Supply Chain Visibility Can Impact Your Business

Five years ago, simply knowing the location and quantities of assets within your four walls was considered adequate “supply chain visibility.” These days, it’s clear that organizations need to have complete, real-time views and insights across the ecosystem—from suppliers through production and distribution to customers.

ParkourSC • October 3 2020

Identifying and Strengthening Weak Links in Pharmaceutical Supply Chains

The ongoing COVID-19 outbreak has quickly exposed several possible weak points in pharmaceutical supply chains. If these weak links are not identified and strengthened, it could negatively impact pharma companies on several levels, from quality to compliance to service levels.

ParkourSC • September 22 2020

4 Key Metrics You Should Be Tracking When Transporting Temperature-Sensitive Goods

Managing cold chains is a complex undertaking, as cold chains need uninterrupted refrigeration throughout storage and distribution to maintain product quality and viability. Inconsistencies in cold chain storage and distribution are a primary factor for food and drug spoilage.

ParkourSC • September 14 2020

In 2020, Supply Chain Digitization Is No Longer Optional

Without a doubt, uncertainty and unpredictability will continue to increase. Whether you‘re a bio pharma company grappling with temperature excursions, or an automaker relying on critical assembly-line components that only China produces, you’re bound to be affected.

ParkourSC • September 11 2020

5 Real-World Examples of Resilient Supply Chain Visibility

Visibility is the foundation for any improvement to your supply chain, as everything from increased agility to supply chain resiliency is dependent upon your ability to see and understand what is happening, in real time, within your organization.

ParkourSC • August 28 2020

How to Ensure Supply Chains Maintain Business Continuity in a Crisis

As Americans return to work following the Coronavirus disease (COVID-19) pandemic to the new business-as-usual, CFOs are rethinking their end-to-end distribution and manufacturing systems.

ParkourSC • August 21 2020

Supply Chain Visibility: Why Is It Crucial for Business and How Does It Optimize Results?

One aspect of supply chain visibility is all about knowing where your inventory is at a particular point in time, and how accurately you can track your products or parts as they move from the manufacturer to their final destination.

ParkourSC • August 7 2020

The Challenges of Temperature Control in the Pharma Industry

The cold chain industry faces major risks and challenges, and these risks can have disastrous consequences. Billions of dollars’ worth of pharmaceutical products are stored and shipped at improper temperatures, or they’re delayed and end up reaching their destinations after the products have expired.